Marketing Thoughts

Optimize the Website for Search Engines (SEO): 

    - Research relevant keywords and phrases that potential clients might use when searching for freight brokerage services. 

    - Incorporate these keywords naturally into the website's content, meta tags, and descriptions. - Create a sitemap and submit it to Google and Bing for better indexing. 

    - Ensure the website is mobile-friendly and loads quickly to improve user experience and search rankings.  it's called the Google Lighthouse Test

 Content Marketing: 

   - Regularly update the website with informative and engaging content related to freight brokerages, such as industry news, tips for shippers and carriers, and success stories. 

   - Use a mix of formats, such as blog posts, infographics, videos, and podcasts, to cater to different audience preferences. 

   - Share content on social media and engage with followers to encourage shares and comments. 

 Social Media Marketing: 

    - Identify the social media platforms most used by the target audience (e.g., LinkedIn for B2B connections, Facebook for local businesses). 

    - Post consistently with various content types (e.g., industry insights, company updates, user-generated content). 

    - Use relevant hashtags and tag other industry players to increase visibility. 

    - Engage with followers by responding to comments, direct messages, and mentions promptly. 

Paid Advertising: 

    - Consider running targeted ads on platforms like Google Ads, LinkedIn, or Facebook to reach potential clients actively searching for freight brokerage services after you plan results. 

    - Use retargeting ads to re-engage website visitors who didn't convert the first time. 

 Email Marketing: 

    - Build an email list by offering valuable content in exchange for contact information (e.g., a freight brokerage guide or industry report). 

    - Send regular newsletters with company updates, industry news, and exclusive offers.  Plan what to say.

    Segment the email list to send more personalized content and offers based on the recipient's interests and behavior. It's called ConvertKit, but the name is changing to "Kit."

 Collaborate with Influencers and Industry Experts:

   Is there such a thing in your industry?

   Partner with influencers in the logistics and supply chain space to create content or promote Walkabout Logistics. 

   Participate in industry events, webinars, or podcasts to showcase expertise and build brand awareness. 

 Monitor and Analyze Performance: (Set up on https://plausible.io/)

   - Use tools like Google Analytics, social media insights, and email marketing software to track the performance of different marketing activities after we define them.

   - Regularly review the data to identify what's working and what needs improvement based on campaigns.

     - Adjust the strategy based on the insights to maximize results. Remember always to maintain a consistent brand voice and messaging across all platforms. Don't be afraid to experiment with new ideas and tactics to see what resonates with your target audience.

Four Decades of Power-Only Shipping Experience

Walkabout Logistics can significantly benefit power-only shipments in several ways. We can help by providing power-only trucking services, which involve a carrier supplying only the truck (the "power") while the shipper or third-party logistics provider (3PL) supplies the trailers.

This arrangement allows for flexibility in freight transportation, as the drivers do not bring their own trailers but instead hook up to and haul trailers provided by the shipper or 3PL.   

 Walkabout Logistics can coordinate power-only freight by sourcing reliable drivers and carriers to deliver the freight safely and on time. They can leverage advanced freight matching technology and dense networks to source trucks and drivers separately from the trailers.

This allows for more efficient use of assets, as carriers can focus on providing power units (trucks and drivers) while the trailers are managed separately.

“WalkAbout Logistics is the best in the business”

KeHE National Food Distributor

"Every opportunity to work with WalkAbout Logistics is a pleasure”

PLC Pacific Logistics Corp

“WalkAbout Logistics has been awarded primary carrier for the United Airlines domestic wine program”

United Airlines

More on How Walkabout Logistics Benefits Power Only Shipments

Walkabout Logistics can coordinate power-only freight by sourcing reliable drivers and carriers to deliver the freight safely and on time. They can leverage advanced freight matching technology and dense networks to source trucks and drivers separately from the trailers. This allows for more efficient use of assets, as carriers can focus on providing power units (trucks and drivers) while the trailers are managed separately.

Additionally, power-only trucking can be a solution when drop-and-hook loads are needed. In these, the driver does not wait for loading or unloading but simply drops off a loaded trailer and picks up another, reducing downtime and increasing productivity.

Walkabout Logistics can also help with power-only shipments by offering services tailored to the needs of power-only shippers. They can provide access to a ready supply of power-only work for interested drivers, manage all loading and reloading, and offer 24/7 live dispatch and roadside support.

In summary, Walkabout Logistics can help with power-only shipments by coordinating reliable drivers and carriers, providing access to power-only trucking services, offering flexibility in freight transportation, and efficiently managing drop and hook loads.